I do not recommend that you advertise in newspapers or telephone directories for women wishing to place their babies. Of course, you can, if you wish, but it has been my experience that couples have serious problems dealing with birth mothers who respond to newspaper ads. Some birth mothers have been known to answer ads from many couples, take money from several, and then “change her mind” when the baby is born. It is much safer for your lawyer to advertise and screen the birth mothers for you.
I advertise primarily on the Internet. A portion of the cost of this advertising is made up by an “advertising fee” charged when a baby goes home with you.